I have a confession, I can’t drive, and the older I get, the more frustrating I’m finding this. Why didn’t I just learn? And the more I notice it, It’s like one of life’s key skills I’ve missed out on. We found this incredible gold car when hunting for shoot locations and the man actually let us shoot in it, for free. It has a BROWN VELVET INTERIOR. 70s heaven. Making me want to drive even more. Massive thank you to the man! 

We shot this on a sweltery hot summer day a few weeks back (well let’s face it, what day isn’t sweltery these days) and I think they turned out so well. I love shooting, and finding locations and dressing up and creating shots like this,  I thrive on it, although don’t get me wrong, I love a good street shot too. I think this is something that sets me apart from the norm, but it’s really got to me these last few weeks when my engagement has been particularly bad on instagram. It’s REALLY REALLY hard not to take this to heart, even if it is ‘just the algorithm’, it’s just so difficult not to feel completely disheartening with what you’re doing, and question if it’s a personal thing, does no one like me anymore? I’m second guessing every picture I post because I just can’t seem to *quite get right anymore*, from something I used to be so confident with, it’s really knocked my confidence. It feels like it’s gone from a place of creativity and freedom to something that is very controlled, toxic and not creative at all, and I’ve really fallen out of love with it. 


Maybe it’s because I’m not fitting into the ‘instagram aesthetic’, maybe it’s because I’ve switched to a business profile, I just don’t know what I’m doing wrong.  I’ve spoken to so many people abut this and the feeling is pretty much mutual. I know people (including myself) have been in tears when something they work so hard to create and share doesn’t get seen by anyone. I’m really struggling with it, the thing I used to love being creative on I now get anxiety when I need/want to post.  I’ve noticed my posts reach have been cut in half, I don’t know the reason for this and it’s so frustrating when I’ve not done anything differently, I’ve been so proud of the shoots I’ve done recently yet I’m not seeing any increased engagement and my followers are dropping more than gaining. Yes I know you might say it’s only instagram, but it’s something I do rely on as part of my job, which makes you realise how fragile it is, and how luckily that it isn’t my only source of income. Basically I just miss posting a photo and people seeing it. Is that too much to ask?

It’s funny, because in my other ‘job’ things are going amazing, our vintage shop is thriving and we are selling more than we ever have before. I think we’re even on to a record week, and I’m heading abroad buying next week. So maybe you can’t have the best of both worlds? Maybe it’s the universe way of saying, in the grand scheme of things it doesn’t matter that much? Who knows.


Dress: c/o Joanie Clothing

Sandals: ASOS (old)

Photography: Bethany Elstone

Bag: Bohemia



  1. Pamela
    August 1, 2018 / 12:21 am

    Just keep doing what you’re doing, please! I just discovered you through Pinterest and you are my new inspiration for anything boho chic! 😉

  2. August 27, 2018 / 7:39 am

    Hey, Sara! Just wanted to share with you a couple things: first, that it’s totally okay that you haven’t learned to drive! My mom learned in her late 30’s, and she used to be totally embarrassed by this because she worked (still does, actually) in a CAR MAGAZINE. It’s empowering to learn to drive, even at any age. I hope you find it in you to try! If you don’t that’s cool too.

    About falling out of love with IG, I totally get you. It’s starting to feel a little soul-sucking to be a genuine content creator when people are out there following repost IG accounts that trend all the time. I hope you keep your focus on your own lane, and keep crafting content you’re proud of despite the occasional heartlessness of social media. Love you! Have a great day!!

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