Last summer I practically lived in Nobody’s Child’s floaty floral dresses and skirts and I’m super excited to get them out again. Their vintage inspired prints always work perfectly with all my vintage pieces in my wardrobe and I always get excited by their new collections. Nobody’s Child has been one of my favourite fashion brands of mine for quite a while now, but did you realise that they were sustainable too?
So on their website their tagline reads: ‘sustainable fashion with a conscience’. The small but amazing brand are able to combine the latest trends whilst sourcing materials that are made in a way that benefits people and minimises the impact on the environment. Now that’s pretty great to hear.
“We know that fashion can be a big polluter, but we also believe that fashion can make lives better – we just need to be smart about it. ” – Nobody’s Child
It’s so amazing to see a small brand care so much about the environmental damage of ‘fast fashion’, a fact that is still largely unknown by so many people. Of course it was recently brought to light a lot more by the Stacey Dooley documentary ‘Fashions dirty secrets’ (if you’ve not watched it head over to BBC Three now, it’s an eye opener. So what it is actually great to see that a brand is showcasing the fact that you can still enjoy fashion and trends, whilst contributing sustainable solutions too.
And they are endeavouring to showcase even more information about their methods: how how their products sourced, who makes it, the conditions they work in, how they pay them and the environmental impact of our production methods in the upcoming weeks and months on their website.
As a vintage shop owner and a firm advocate of treasuring and loving your clothes, not just buying them for the sake of it, this really rings true for me in what their doing and in my opinion should be something that is shouted from the rooftops. Or you know talked about more. In my shop we regularly up cycle and create clothes from previous vintage items as well as selling pre loved items, so for a brand such as Nobody’s Child that not only wants you to be on trend but also has a conscience when it comes to sustainability and recycling is something I really feel ALL brands should aspire to. Oh and did I mention they donate their textile scraps to local fashion colleges too? Nothing goes to waste.
“Our goal is to be open and honest about how each and every article of clothing contributes to one or more sustainable measures. We have always held this core value at the heart of what we do, but we are getting smarter about how we keep our customers up to speed with how we help each other. We are continuously trying to set the bar higher to raise standards in all areas.” -Nobody’s Child
Most recently they have launched their new season range of flowy midi dresses, very aptly titled ‘Bohemian Daze’ (my kind of style) and what makes them more special is not only have the combined trends and styles of the moment (think floaty wrap dresses and frill bardot midi dresses) but they have created the dresses using up-cycled fabrics from past seasons or over orders (this is also known as deadstock) which saved the fabric from landfill and created new designs that will be re loved in your wardrobe. How amazing is that?
I really had so much fun shooting these new dress styles, both the black floral midi dress and the checked midi dress are made using deadstock fabrics by the way. Even though we shot this when it was absolutely FREEZING outside I wanted to showcase the dresses in a more creative way than usual, and working with Bekky to create the images we felt like this was one of our best shoots together yet.
Join the Nobody’s Child movement and hash tag #wearenobodys in their clothing to be featured on their social media!
They’ve very kindly provided me with a 20% discount code which is ‘DRESSISMORE’
so now you have no excuse not to really. He he.
Cheers to you Nobody’s Child!
*This is a paid partnership between myself and Nobody’s Child but all views are my own*
All photography: Bekky Lonsdale
All dresses gifted from Nobody’s Child.
Shop the full Bohemian Daze collection here.
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