Let’s talk about Reformation. Not only are they one of the coolest LA based brands that I’ve been following for years, they’re a pretty amazing sustainable brand too. Because they use sustainable materials they design and make what you want to wear right now, plus their fits are based on body size and they’re size inclusive too. I’ll just take one of everything, please and thank you.

Seriously though, everything they make is just cool, I feel like they’re all just so effortless, you could just throw on anything from them and that’s it you’re good to go, not to mention all their styling and campaigns are spot on. Plus their social media is really witty too, I always love getting the emails to read the subject line, I highly recommend signing up to their mailing list for the puns alone.

Dress gifted from Reformation

Basically this floral dress is the vintage dress you long to find that fits perfectly and has all the trendy updates right now with the sweetheart neckline, shirred back and slightly puffy sleeves. I kept it simple and styled it with my beautiful new buttery yellow Gucci platform loafers which tie in perfectly to the yellow floral detailing on the dress, and some retro looking Chloe sunglasses kindly gifted from Brand Alley but I think the dress could look so great with white knee high boots and a suede fringe jacket too for a transitional Autumn look.

 

Plus on a more serious side, with the whole sustainability aspect they are completely transparent with all their practices, design processes and their fashion impact which is amazing for such a big brand, and definitely sets the bar for all other brands to be doing the same. You can read more about them here and here. They put sustainability at the core of everything they do, which is incredible.

ALL PHOTOS BY SOPHIE ANNELIESE

Also to note, they now have free express shipping to the UK with all the duties and taxes included in the price so you’re not hit with a massive customs charge when your parcel arrives, which I know is the biggest off putting thing when ordering online from America, those pesky charges, some can be as much as what you paid for the item, how I don’t know?! But, drum roll please….
The biggest news yet! THEY’RE COMING TO LONDON. Get on the list here. I’m so excited for this as I’ve been desperate to go to one of their stores for a trying on session and now I can.

Shop my favourite Reformation dresses below:

Although the dress was kindly gifted I didn’t have to write this blog post, I just wanted to shout about how great Reformation are.

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